Screening Affiliates: Protecting Your Network with Manual Approvals: Part I

The affiliates in your network are akin to a vast sales force, and as such, it is extremely important that they maintain the same standards of honesty and quality that your brand strives for. As a res. […] Read More

A Merchant’s Guide to Planning an Affiliate Marketing Strategy

As a merchant, deploying an affiliate marketing strategy can be a very profitable part of your marketing campaigns. What’s important to remember is that affiliate programs should make up just one pa. […] Read More

Affiliate Marketing – Part 4: Choosing the Right Affiliate Marketing Software

In my last post, Affiliate Marketing – Part 3: Choosing the Right Affiliate Marketing Partner, I went over some of things you need to consider before partnering with an affiliate network to launch y. […] Read More

Affiliate Marketing – Part 3: Choose the Right Affiliate Marketing Partner

In my last post, Affiliate Marketing – Part 2: Why Choose Affiliate Marketing , I looked at how affiliate marketing is a marketing strategy that lets you: Drive online sales at a lower risks/costs t. […] Read More

Affiliate Marketing – Part 2: Why Choose Affiliate Marketing

In my previous post, Affiliate Marketing – Part 1: A Return on Marketing, I went over how: Online retail is getting a lot more competitive; Affiliate marketing is a relatively low risk (i.e. cost) w. […] Read More

Affiliate Marketing – Part 1: A Return on Marketing

According to Hitwise, the recession is driving ecommerce growth. As consumer budgets tighten, shoppers are turning online to shop, compare, and save. With growth, however, comes increased competition,. […] Read More