The Merchant-Affiliate Relationship
January 23, 2009
For me, relationships are at the heart of all business. They make it possible to build trust, and without trust, business transactions wouldn’t be possible. After all, buyers need to trust that they will receive what they pay for, and sellers need to trust that they will receive payment.
This is the third of five installments of the video series that our team jostled me into doing. This clip is about affiliate marketing specifically, and in it, I discuss my thoughts on the merchant-affiliate relationship.
Tags: affiliates, client relations, Ecommerce, merchants, relationship management
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