Ecom Access

It’s been a while since I last contributed to my blog and so I thought I would do coffee on the go
Q: What is the most important consideration for affiliate marketing and the software that powers those programs?
A: The important thing to consider with affiliate marketing is that it’s really performance-based marketing. [...]

Affiliates rely on the software that powers a program to track and calculate their revenue. In that respect, the software powering the programs they promote is their life-blood. In this episode, I discuss exactly what affiliates should look for in the software that powers the programs they promote — from overall transparency to the specific [...]