As social media continues to become more mainstream, many businesses are still trying to figure out the best way to use these as marketing tools. Approaching a customer in an online community demands a different approach, which should be considered if you are thinking about venturing into social media.
Online communities are all about [...]
With Twitter having exploded into the mainstream, just about everyone is discussing how to use it toward their marketing goals. But where brands are focused on simply building awareness or managing their PR, affiliates need to focus on actual conversions. Well, in this latest episode of Coffee with Nicky, I decided to discuss exactly what [...]
The more that I use my Twitter account, the more uses I see for the medium. As a social medium, Twitter can be used toward a variety of objectives. And this is no exception for brands. Twitter allows brands to reach out to a targeted market, connect and build relationships with it, and get out [...]
I’ve been traveling quite a bit over the last month, so it’s been a while since the last episode of Coffee with Nicky. In this episode, I discuss my experience with social media, as well as my observations of how it pertains to my relationship with both friends and family. For instance, I recently signed [...]
So this is a new video blogging format that I’m trying out. We will get into actual issues in future episodes, but this introductory episode simply explains the format, and my own coffee and tea preferences. Here we discuss coffee, tea, and of course, social media.
iPhone Version
I recently wrote about the difference between markets and communities on OneDegree.ca, and explored how brands should approach online communities, but it’s also occured to me that there is little said about how community hosts (such as bloggers, forum moderators, and podcasters) could effectively monetize. In other words, how do these individuals generate a return [...]
