Managing Affiliate Relationships

If an affiliate program is part of your online marketing strategy, then it’s important to approach your affiliates similar to how you would any other business partner. Since an affiliate program is about building partnerships, then, the key to a productive affiliate program is establishing strong relationships with your affiliates. So it makes senseĀ  to [...]

The Merchant-Affiliate Relationship

client relations, CRM, customer relationship management, merchants, affiliates, ecommerce