Ecom Access

When the economy slows down, marketing becomes an even more important investment. After all, with consumer dollars in circulation, capturing every dollar you can not only adds to your profitability, but to your competitive edge. Of course, with fewer consumer dollars in circulation, controlling your marketing expenditures and maximizing ROI is also more important than [...]

affiliate marketing, ROI, marketing spend, budget, recession, economy

The latest activity in the markets definitely represents a change in the economy, but it doesn’t have to mean that there is less opportunity. Rather, it means a changed one. After all, there are just as many consumer as there were before, it’s just their spending habits have changed. Those changed habits are simply a [...]