Building Trust in Communities

As social media continues to become more mainstream, many businesses are still trying to figure out the best way to use these as marketing tools. Approaching a customer in an online community demands a different approach, which should be considered if you are thinking about venturing into social media.
Online communities are all about [...]

Coffee with Nicky on the go!—Episode 9: Q&A What Merchants Need Most from their Affiliate Software

It’s been a while since I last contributed to my blog and so I thought I would do coffee on the go
Q: What is the most important consideration for affiliate marketing and the software that powers those programs?
A: The important thing to consider with affiliate marketing is that it’s really performance-based marketing. [...]

Coffee with Nicky – Episode 9: Affiliate Personality Types

In my experience, affiliates come from all walks of life and have all kinds of experience. In this episode of Coffee with Nicky, I discuss why I think it is that this industry attracts such a wide cross-section of individuals.

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Coffee with Nicky – Episode 8: Becoming a Full-Time Affiliate

Almost every affiliate has the potential to make a full-time career out of their online marketing activities. In this episode, I explore what’s involved in taking that step from being a part-time to being a full-time affiliate, including experience, the leap of faith, and their passion.

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Economic Change & Opportunity

The latest activity in the markets definitely represents a change in the economy, but it doesn’t have to mean that there is less opportunity. Rather, it means a changed one. After all, there are just as many consumer as there were before, it’s just their spending habits have changed. Those changed habits are simply a [...]