It’s been a while since I last contributed to my blog and so I thought I would do coffee on the go
Q: What is the most important consideration for affiliate marketing and the software that powers those programs?
A: The important thing to consider with affiliate marketing is that it’s really performance-based marketing. [...]
Almost every affiliate has the potential to make a full-time career out of their online marketing activities. In this episode, I explore what’s involved in taking that step from being a part-time to being a full-time affiliate, including experience, the leap of faith, and their passion.
Although affiliates are often used primarily for acquistion, they also have a lot of potential for retaining customers. In this episode, I discuss how merchants can work with their affiliates for retention purposes and convert one-time buyers into repeat customers.
If an affiliate program is part of your online marketing strategy, then it’s important to approach your affiliates similar to how you would any other business partner. Since an affiliate program is about building partnerships, then, the key to a productive affiliate program is establishing strong relationships with your affiliates. So it makes sense to [...]
client relations, CRM, customer relationship management, merchants, affiliates, ecommerce
