In my previous post, Affiliate Marketing – Part 1: A Return on Marketing, I went over how:
Online retail is getting a lot more competitive;
Affiliate marketing is a relatively low risk (i.e. cost) way to maintain a competitive edge; and
The medium is a much more legitimate online sales [...]
The software that powers a merchant’s affiliate program also reflects on their brand. The features and tracking offered through their chosen software tells affiliates how serious the merchant is about their affiliate program and the business relationships they build with affiliates. In this episode, I explore what those features are, and how merchants can better [...]
Affiliates rely on the software that powers a program to track and calculate their revenue. In that respect, the software powering the programs they promote is their life-blood. In this episode, I discuss exactly what affiliates should look for in the software that powers the programs they promote — from overall transparency to the specific [...]
When the economy slows down, marketing becomes an even more important investment. After all, with consumer dollars in circulation, capturing every dollar you can not only adds to your profitability, but to your competitive edge. Of course, with fewer consumer dollars in circulation, controlling your marketing expenditures and maximizing ROI is also more important than [...]
