Screening Affiliates: Protecting Your Network with Manual Approvals: Part I

The affiliates in your network are akin to a vast sales force, and as such, it is extremely important that they maintain the same standards of honesty and quality that your brand strives for. As a result, getting involved in the approval process for affiliate applications is a great way to ensure that your brand [...]

Affiliate Marketing – Part 3: Choose the Right Affiliate Marketing Partner

In my last post, Affiliate Marketing – Part 2: Why Choose Affiliate Marketing , I looked at how affiliate marketing is a marketing strategy that lets you:

Drive online sales at a lower risks/costs than impression-based or cost-per-click advertising: and
Better target the right users at the right time. [...]