Coffee With Nicky – Episode 6: Affiliate Software and Relationships

Nicky — Mon, 13 Jul 2009 17:26:29 +0000

The software that powers a merchant’s affiliate program also reflects on their brand. The features and tracking offered through their chosen software tells affiliates how serious the merchant is about their affiliate program and the business relationships they build with affiliates. In this episode, I explore what those features are, and how merchants can better evaluate and choose an affiliate marketing platform.

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Making Money in a Downturn Economy

Nicky — Wed, 11 Mar 2009 19:21:44 +0000

When the economy slows down, marketing becomes an even more important investment. After all, with consumer dollars in circulation, capturing every dollar you can not only adds to your profitability, but to your competitive edge. Of course, with fewer consumer dollars in circulation, controlling your marketing expenditures and maximizing ROI is also more important than ever.

The performance-based model of affiliate marketing, then, makes it a particularly opportune online acquisition strategy. Because you pay only for results, you remain in complete control of your online marketing spend.

Well, recently, I attended the Bet Markets conference in Vienna where I delivered a session on leveraging affiliate marketing to gain both control over your online marketing spend and added intelligence into what strategies are working best. Although the presentation is geared specifically toward online sportsbook operators, the message is something that I would share with all kinds of ecommerce merchants.

In my presentation, I explained not only how an affiliate program can be particularly valuable during a recession, but what merchants should know about the affiliate marketplace if they want to get the most out of this acquisition channel. Specifically, I went over:

understanding and managing the merchant-affiliate relationship,
determining where affiliate marketing fits into your overall acquisition strategy,
and how to choose and affiliate software that can help you best manage your program according to you business model.

This is the Powerpoint from my presentation. It’s also available for download here; simply click through and you’ll find a download button on the landing page.

Making Money In A Downturn Economy

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Coffee With Nicky – Episode 6: Affiliate Software and Relationships

Making Money in a Downturn Economy