Ecom Access

The software that powers a merchant’s affiliate program also reflects on their brand. The features and tracking offered through their chosen software tells affiliates how serious the merchant is about their affiliate program and the business relationships they build with affiliates. In this episode, I explore what those features are, and how merchants can better [...]

When the economy slows down, marketing becomes an even more important investment. After all, with consumer dollars in circulation, capturing every dollar you can not only adds to your profitability, but to your competitive edge. Of course, with fewer consumer dollars in circulation, controlling your marketing expenditures and maximizing ROI is also more important than [...]