Take a minute and ask yourself a question. Do you always buy the same kind of soap, pain killer, kitchen spray or shampoo? I’ll bet you said yes to at least one of those items. Few of us realize how affected we are by brands and brand awareness. We are constantly making, consciously or unconsciously, [...]
In my last post, Affiliate Marketing – Part 2: Why Choose Affiliate Marketing , I looked at how affiliate marketing is a marketing strategy that lets you:
Drive online sales at a lower risks/costs than impression-based or cost-per-click advertising: and
Better target the right users at the right time. [...]
In my previous post, Affiliate Marketing – Part 1: A Return on Marketing, I went over how:
Online retail is getting a lot more competitive;
Affiliate marketing is a relatively low risk (i.e. cost) way to maintain a competitive edge; and
The medium is a much more legitimate online sales [...]
Almost every affiliate has the potential to make a full-time career out of their online marketing activities. In this episode, I explore what’s involved in taking that step from being a part-time to being a full-time affiliate, including experience, the leap of faith, and their passion.
Although affiliates are often used primarily for acquistion, they also have a lot of potential for retaining customers. In this episode, I discuss how merchants can work with their affiliates for retention purposes and convert one-time buyers into repeat customers.
