As a merchant, deploying an affiliate marketing strategy can be a very profitable part of your marketing campaigns. What’s important to remember is that affiliate programs should make up just one part of your big picture in relation to marketing. Your business model and your brand are still the top priorities.
An affiliate program should be [...]
In my last post, Affiliate Marketing – Part 2: Why Choose Affiliate Marketing , I looked at how affiliate marketing is a marketing strategy that lets you:
Drive online sales at a lower risks/costs than impression-based or cost-per-click advertising: and
Better target the right users at the right time. [...]
In my previous post, Affiliate Marketing – Part 1: A Return on Marketing, I went over how:
Online retail is getting a lot more competitive;
Affiliate marketing is a relatively low risk (i.e. cost) way to maintain a competitive edge; and
The medium is a much more legitimate online sales [...]
It’s been a while since I last contributed to my blog and so I thought I would do coffee on the go
Q: What is the most important consideration for affiliate marketing and the software that powers those programs?
A: The important thing to consider with affiliate marketing is that it’s really performance-based marketing. [...]
