February 1, 2009
Understanding a client’s needs is paramount in building a successful, long-lasting relationship. Without that understanding, your efforts can become completely misguided, making it nearly impossible to find solutions.
This is the fourth of five clips that our team put together after bringing a video camera in to one of our discussions. Here I discuss client relationships and how their needs factor into that relationship. It comes on the heels of my last interview about merchant-affiliate relationships, and I think it makes a perfect follow up. I hope you enjoy it, and look forward to any comments or feedback that you might have.
iPhone Version
January 23, 2009
For me, relationships are at the heart of all business. They make it possible to build trust, and without trust, business transactions wouldn’t be possible. After all, buyers need to trust that they will receive what they pay for, and sellers need to trust that they will receive payment.
This is the third of five installments of the video series that our team jostled me into doing. This clip is about affiliate marketing specifically, and in it, I discuss my thoughts on the merchant-affiliate relationship.
iPhone Version
January 21, 2009
I think that what makes affiliate marketing such a powerful channel is that its’ performance-based. In a word, merchants only have to pay for results. Well, given the current state of the economy, I think that affiliate marketing is even more attractive than it usually is. After all, while it’s important to maintain your marketing efforts throughout a recession, it’s also important that you exercise greater control over your marketing spend.
This is the second installment from the five video series that our team conned me into doing, and in it I touch upon focusing on results. Specifically, I touch upon how digital marketers need go beyond the targeting afforded them by the online medium, and consider the difference between an sale, and exposure that is merely a chance to get a sale.
iPhone Version
January 20, 2009
The latest activity in the markets definitely represents a change in the economy, but it doesn’t have to mean that there is less opportunity. Rather, it means a changed one. After all, there are just as many consumer as there were before, it’s just their spending habits have changed. Those changed habits are simply a shift in the balance of supply and demand, and businesses that are quick to adapt to that new demand should not only survive the market slowdown, but prosper throughout it.
Well, when I recently sat down with some of our team to discuss a variety of topics from affiliate marketing and relationship management to online community and the economy, they brought along a video camera. After having some fun with the footage, the team finally showed it to me, and I thought “what better place to put it than my new blog?”
Here is the first and five installments that came out of that session, and in it I discuss how changes can often mean new opportunities for businesses. I hope that you enjoy watching it as much I enjoyed doing these. Although I’m still a little uncomfortable with the format, I just might consider some more video in the future.
iPhone Version
