Online Communities & Business
February 3, 2009
There is so much discussion in the world of marketing, these days, about the power of online communities. Well, I think that communities have always been this important. It just so happens that now that we have the internet, many of the communities have moved online or have an online component to them. Something that I once brought up in an article on Markets vs. Communities:
when members of any demographic (market or otherwise) are able to interact, they become a community, and when anyone interacts with that community (brand or otherwise), they become a member of it.
Well, here is the final installment of the five video series that the communications team Shanghaied me into doing, and it’s all about the importance of business communities. For me, business communities have been playing an important role for much longer than Web 2.0 has been around. It’s just that having community interaction archived online really adds value to community experience.
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