Ecom Access

I think that what makes affiliate marketing such a powerful channel is that its’ performance-based. In a word, merchants only have to pay for results. Well, given the current state of the economy, I think that affiliate marketing is even more attractive than it usually is. After all, while it’s important to maintain your marketing efforts throughout a recession, it’s also important that you exercise greater control over your marketing spend.

This is the second installment from the five video series that our team conned me into doing, and in it I touch upon focusing on results. Specifically, I touch upon how digital marketers need go beyond the targeting afforded them by the online medium, and consider the difference between an sale, and exposure that is merely a chance to get a sale.

iPhone Version

Tags: economy, marketing budget, marketing spend, recession