Coffee With Nicky – Episode 6: Affiliate Software and Relationships
July 13, 2009
The software that powers a merchant’s affiliate program also reflects on their brand. The features and tracking offered through their chosen software tells affiliates how serious the merchant is about their affiliate program and the business relationships they build with affiliates. In this episode, I explore what those features are, and how merchants can better evaluate and choose an affiliate marketing platform.
Tags: affiliate program, affiliate software, affiliate tracking, business relationships
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January 24th, 2010 at 8:26 pm:
Great post! I