Although affiliates are often used primarily for acquistion, they also have a lot of potential for retaining customers. In this episode, I discuss how merchants can work with their affiliates for retention purposes and convert one-time buyers into repeat customers.
The software that powers a merchant’s affiliate program also reflects on their brand. The features and tracking offered through their chosen software tells affiliates how serious the merchant is about their affiliate program and the business relationships they build with affiliates. In this episode, I explore what those features are, and how merchants can better [...]
Affiliates rely on the software that powers a program to track and calculate their revenue. In that respect, the software powering the programs they promote is their life-blood. In this episode, I discuss exactly what affiliates should look for in the software that powers the programs they promote — from overall transparency to the specific [...]
With Twitter having exploded into the mainstream, just about everyone is discussing how to use it toward their marketing goals. But where brands are focused on simply building awareness or managing their PR, affiliates need to focus on actual conversions. Well, in this latest episode of Coffee with Nicky, I decided to discuss exactly what [...]
The more that I use my Twitter account, the more uses I see for the medium. As a social medium, Twitter can be used toward a variety of objectives. And this is no exception for brands. Twitter allows brands to reach out to a targeted market, connect and build relationships with it, and get out [...]
I’ve been traveling quite a bit over the last month, so it’s been a while since the last episode of Coffee with Nicky. In this episode, I discuss my experience with social media, as well as my observations of how it pertains to my relationship with both friends and family. For instance, I recently signed [...]
A couple weeks ago, I attended Podcamp Toronto and delivered a session titled Monetizing Communities: Ethics and Strategies. In fact, my experience at Podcamp was the inspiration behidn my last blog post. Well, the footage of that session has finally been posted, so I wanted to share it with everyone who could be there in [...]
online communities, transparency, business networking, ecommerce
CRM, client relations, sales process, sales, customer relationship management, client needs,
client relations, CRM, customer relationship management, merchants, affiliates, ecommerce
