With Twitter having exploded into the mainstream, just about everyone is discussing how to use it toward their marketing goals. But where brands are focused on simply building awareness or managing their PR, affiliates need to focus on actual conversions. Well, in this latest episode of Coffee with Nicky, I decided to discuss exactly what [...]
The more that I use my Twitter account, the more uses I see for the medium. As a social medium, Twitter can be used toward a variety of objectives. And this is no exception for brands. Twitter allows brands to reach out to a targeted market, connect and build relationships with it, and get out [...]
I’ve been traveling quite a bit over the last month, so it’s been a while since the last episode of Coffee with Nicky. In this episode, I discuss my experience with social media, as well as my observations of how it pertains to my relationship with both friends and family. For instance, I recently signed [...]
A couple weeks ago, I attended Podcamp Toronto and delivered a session titled Monetizing Communities: Ethics and Strategies. In fact, my experience at Podcamp was the inspiration behidn my last blog post. Well, the footage of that session has finally been posted, so I wanted to share it with everyone who could be there in [...]
I recently wrote about the difference between markets and communities on OneDegree.ca, and explored how brands should approach online communities, but it’s also occured to me that there is little said about how community hosts (such as bloggers, forum moderators, and podcasters) could effectively monetize. In other words, how do these individuals generate a return [...]
online communities, transparency, business networking, ecommerce
