As social media continues to become more mainstream, many businesses are still trying to figure out the best way to use these as marketing tools. Approaching a customer in an online community demands a different approach, which should be considered if you are thinking about venturing into social media.
Online communities are all about [...]
As many businesses continue to struggle with an economic downturn, and with the gaming industry particularly under pressure, the recently released report by Ernst & Young, predicting a bright future for the online gambling industry, was certainly a breath of optimism.
With more operators entering the market space and the reopening of Google adwords, [...]
It’s been a while since I last contributed to my blog and so I thought I would do coffee on the go
Q: What is the most important consideration for affiliate marketing and the software that powers those programs?
A: The important thing to consider with affiliate marketing is that it’s really performance-based marketing. [...]
In my experience, affiliates come from all walks of life and have all kinds of experience. In this episode of Coffee with Nicky, I discuss why I think it is that this industry attracts such a wide cross-section of individuals.
Almost every affiliate has the potential to make a full-time career out of their online marketing activities. In this episode, I explore what’s involved in taking that step from being a part-time to being a full-time affiliate, including experience, the leap of faith, and their passion.
Although affiliates are often used primarily for acquistion, they also have a lot of potential for retaining customers. In this episode, I discuss how merchants can work with their affiliates for retention purposes and convert one-time buyers into repeat customers.
The software that powers a merchant’s affiliate program also reflects on their brand. The features and tracking offered through their chosen software tells affiliates how serious the merchant is about their affiliate program and the business relationships they build with affiliates. In this episode, I explore what those features are, and how merchants can better [...]
Affiliates rely on the software that powers a program to track and calculate their revenue. In that respect, the software powering the programs they promote is their life-blood. In this episode, I discuss exactly what affiliates should look for in the software that powers the programs they promote — from overall transparency to the specific [...]
With Twitter having exploded into the mainstream, just about everyone is discussing how to use it toward their marketing goals. But where brands are focused on simply building awareness or managing their PR, affiliates need to focus on actual conversions. Well, in this latest episode of Coffee with Nicky, I decided to discuss exactly what [...]
The more that I use my Twitter account, the more uses I see for the medium. As a social medium, Twitter can be used toward a variety of objectives. And this is no exception for brands. Twitter allows brands to reach out to a targeted market, connect and build relationships with it, and get out [...]
