Archive for the 'Business Philosophy' Category

The Ups and Downs of Duplicate Content

When maintaining a website, heaps of fresh, keyword-rich content is essential to keeping your site well-ranked by the search engines. However, it is not always easy to come up with all the content needed to meet the demand. It’s often tempting to “borrow” content from other online sources to meet these needs. However, even if [...]

A Merchant’s Guide to Planning an Affiliate Marketing Strategy

As a merchant, deploying an affiliate marketing strategy can be a very profitable part of your marketing campaigns. What’s important to remember is that affiliate programs should make up just one part of your big picture in relation to marketing. Your business model and your brand are still the top priorities.
An affiliate program should be [...]

Managing Affiliate Relationships

If an affiliate program is part of your online marketing strategy, then it’s important to approach your affiliates similar to how you would any other business partner. Since an affiliate program is about building partnerships, then, the key to a productive affiliate program is establishing strong relationships with your affiliates. So it makes sense  to [...]

Working Around Client Needs

CRM, client relations, sales process, sales, customer relationship management, client needs,

Economic Change & Opportunity

The latest activity in the markets definitely represents a change in the economy, but it doesn’t have to mean that there is less opportunity. Rather, it means a changed one. After all, there are just as many consumer as there were before, it’s just their spending habits have changed. Those changed habits are simply a [...]