Take a minute and ask yourself a question. Do you always buy the same kind of soap, pain killer, kitchen spray or shampoo? I’ll bet you said yes to at least one of those items. Few of us realize how affected we are by brands and brand awareness. We are constantly making, consciously or unconsciously, [...]
There is a lot more to affiliate marketing than just banners and text advertising. Email marketing campaigns can prove to be very profitable, if one is willing to put in some work and follow a few simple steps.
Build a List That Matters
Get the best value out of your campaigns by making sure that you have [...]
In the last post, we looked at methods of acquiring high Google Quality Scores for PPC campaigns, and in this one, we’ll look at developing an acquisition strategy for your Adwords campaigns.
The acquisition model that a business develops for Adwords campaigns will be largely determined by the model that already exists for the business.
If you’re [...]
Before launching into PPC campaigns, it is important for businesses to consider several factors. Understanding the place that PPC campaigns have in your overall acquisition strategy is job number one. You want to ensure that you are complementing your other channels, rather than compromising them.
Secondly, make sure that the ads you are using are targeted [...]
In Part II of our two-part series on the importance of screening affiliates, we take a look at the Affiliate Verification Index available in the Share Results affiliate marketing software solution.
To save time at Share Results, we have also developed a tool called the Affiliate Verification Index, or AVI. This tool presents you with an [...]
The affiliates in your network are akin to a vast sales force, and as such, it is extremely important that they maintain the same standards of honesty and quality that your brand strives for. As a result, getting involved in the approval process for affiliate applications is a great way to ensure that your brand [...]
As a merchant, deploying an affiliate marketing strategy can be a very profitable part of your marketing campaigns. What’s important to remember is that affiliate programs should make up just one part of your big picture in relation to marketing. Your business model and your brand are still the top priorities.
An affiliate program should be [...]
In my last post, Affiliate Marketing – Part 3: Choosing the Right Affiliate Marketing Partner, I went over some of things you need to consider before partnering with an affiliate network to launch your affiliate program. Whether you partner with an existing network or decide to set up your own standalone program, the most important [...]
In my last post, Affiliate Marketing – Part 2: Why Choose Affiliate Marketing , I looked at how affiliate marketing is a marketing strategy that lets you:
Drive online sales at a lower risks/costs than impression-based or cost-per-click advertising: and
Better target the right users at the right time. [...]
In my previous post, Affiliate Marketing – Part 1: A Return on Marketing, I went over how:
Online retail is getting a lot more competitive;
Affiliate marketing is a relatively low risk (i.e. cost) way to maintain a competitive edge; and
The medium is a much more legitimate online sales [...]
