The affiliates in your network are akin to a vast sales force, and as such, it is extremely important that they maintain the same standards of honesty and quality that your brand strives for. As a result, getting involved in the approval process for affiliate applications is a great way to ensure that your brand [...]
As a merchant, deploying an affiliate marketing strategy can be a very profitable part of your marketing campaigns. What’s important to remember is that affiliate programs should make up just one part of your big picture in relation to marketing. Your business model and your brand are still the top priorities.
An affiliate program should be [...]
In my last post, Affiliate Marketing – Part 3: Choosing the Right Affiliate Marketing Partner, I went over some of things you need to consider before partnering with an affiliate network to launch your affiliate program. Whether you partner with an existing network or decide to set up your own standalone program, the most important [...]
In my last post, Affiliate Marketing – Part 2: Why Choose Affiliate Marketing , I looked at how affiliate marketing is a marketing strategy that lets you:
Drive online sales at a lower risks/costs than impression-based or cost-per-click advertising: and
Better target the right users at the right time. [...]
In my previous post, Affiliate Marketing – Part 1: A Return on Marketing, I went over how:
Online retail is getting a lot more competitive;
Affiliate marketing is a relatively low risk (i.e. cost) way to maintain a competitive edge; and
The medium is a much more legitimate online sales [...]
According to Hitwise, the recession is driving ecommerce growth. As consumer budgets tighten, shoppers are turning online to shop, compare, and save.
With growth, however, comes increased competition, so it’s going to that much more important to step up your online marketing campaigns and target them better. One of the ways that an etailer can do [...]
It’s been a while since I last contributed to my blog and so I thought I would do coffee on the go
Q: What is the most important consideration for affiliate marketing and the software that powers those programs?
A: The important thing to consider with affiliate marketing is that it’s really performance-based marketing. [...]
Almost every affiliate has the potential to make a full-time career out of their online marketing activities. In this episode, I explore what’s involved in taking that step from being a part-time to being a full-time affiliate, including experience, the leap of faith, and their passion.
Although affiliates are often used primarily for acquistion, they also have a lot of potential for retaining customers. In this episode, I discuss how merchants can work with their affiliates for retention purposes and convert one-time buyers into repeat customers.
The software that powers a merchant’s affiliate program also reflects on their brand. The features and tracking offered through their chosen software tells affiliates how serious the merchant is about their affiliate program and the business relationships they build with affiliates. In this episode, I explore what those features are, and how merchants can better [...]
