Ecom Access

In the last post, we looked at methods of acquiring high Google Quality Scores for PPC campaigns, and in this one, we’ll look at developing an acquisition strategy for your Adwords campaigns.
The acquisition model that a business develops for Adwords campaigns will be largely determined by the model that already exists for the business.
If you’re [...]

Before launching into PPC campaigns, it is important for businesses to consider several factors. Understanding the place that PPC campaigns have in your overall acquisition strategy is job number one. You want to ensure that you are complementing your other channels, rather than compromising them.
Secondly, make sure that the ads you are using are targeted [...]