Ecom Access

As a merchant, deploying an affiliate marketing strategy can be a very profitable part of your marketing campaigns. What’s important to remember is that affiliate programs should make up just one part of your big picture in relation to marketing. Your business model and your brand are still the top priorities.
An affiliate program should be [...]

In my last post, Affiliate Marketing – Part 3: Choosing the Right Affiliate Marketing Partner, I went over some of things you need to consider before partnering with an affiliate network to launch your affiliate program. Whether you partner with an existing network or decide to set up your own standalone program, the most important [...]