Archive for January, 2010

Affiliate Marketing – Part 3: Choose the Right Affiliate Marketing Partner

In my last post, Affiliate Marketing – Part 2: Why Choose Affiliate Marketing , I looked at how affiliate marketing is a marketing strategy that lets you:

Drive online sales at a lower risks/costs than impression-based or cost-per-click advertising: and
Better target the right users at the right time. [...]

Affiliate Marketing – Part 2: Why Choose Affiliate Marketing

In my previous post, Affiliate Marketing – Part 1: A Return on Marketing, I went over how:

Online retail is getting a lot more competitive;
Affiliate marketing is a relatively low risk (i.e. cost) way to maintain a competitive edge; and
The medium is a much more legitimate online sales [...]

Affiliate Marketing – Part 1: A Return on Marketing

According to Hitwise, the recession is driving ecommerce growth. As consumer budgets tighten, shoppers are turning online to shop, compare, and save.
With growth, however, comes increased competition, so it’s going to that much more important to step up your online marketing campaigns and target them better. One of the ways that an etailer can do [...]