So this is a new video blogging format that I’m trying out. We will get into actual issues in future episodes, but this introductory episode simply explains the format, and my own coffee and tea preferences. Here we discuss coffee, tea, and of course, social media.
iPhone Version
When the economy slows down, marketing becomes an even more important investment. After all, with consumer dollars in circulation, capturing every dollar you can not only adds to your profitability, but to your competitive edge. Of course, with fewer consumer dollars in circulation, controlling your marketing expenditures and maximizing ROI is also more important than [...]
A couple weeks ago, I attended Podcamp Toronto and delivered a session titled Monetizing Communities: Ethics and Strategies. In fact, my experience at Podcamp was the inspiration behidn my last blog post. Well, the footage of that session has finally been posted, so I wanted to share it with everyone who could be there in [...]
I recently wrote about the difference between markets and communities on OneDegree.ca, and explored how brands should approach online communities, but it’s also occured to me that there is little said about how community hosts (such as bloggers, forum moderators, and podcasters) could effectively monetize. In other words, how do these individuals generate a return [...]
