When choosing an acquisition channel, it’s important to consider how well that channel complements your pre-existing business model. You probably already know what your business goals are, so it’s important to consider how any given acquisition channel can help you meet those goals.
Search engine marketing can obviously be a very powerful acquisition tool. After all, [...]
If an affiliate program is part of your online marketing strategy, then it’s important to approach your affiliates similar to how you would any other business partner. Since an affiliate program is about building partnerships, then, the key to a productive affiliate program is establishing strong relationships with your affiliates. So it makes sense to [...]
online communities, transparency, business networking, ecommerce
CRM, client relations, sales process, sales, customer relationship management, client needs,
